When Smartphones Declare War!

Cricket season in India has become synonymous to a gala marketing festival. Brands across the industries release their finest products and advertisements during this time. T20 World Cup and the Indian Premier League (IPL) are the most Favourite  slots for brands that wish to grab maximum eyeballs.

This time around, the global smartphone brands have been actively advertising and leveraging the on going cricket fever in the country. With OPPO being the key player during ICC T20 World Cup and Vivo now picking up their game with IPL, Micromax and Gionee haven’t been passive listeners either.

Here’s a quick review of the ‘much talked about’ adsin the recent past.

Vivo #FasterThanFaster
The lethal combination of the faster than faster VIVO V3 & V3Max and Ranveer Singh ringed more than just a bell and worked wonderfully in establishing the brand connect. The #FasterThanFaster TVC stayed true to its real essence and narrated a story in under 20 shots. Special mentions for the editing team!
OPPO Selfie Expert
The brand didn’t shy away from spending a bomb on scoring Hrithik Roshan and Sonam Kapoor for the OPPO F1 Selfie Expert TVC. The T20 matches were raided with the ’Bright & Beautiful’ jingle which received mixed views from the viewers. Tacktastic camera work, unnecessary lights and forced smiles by Sonam Kapoor were a huge turn off!



Gionee #MakeSmiles
The sponsors of Kolkata Knight Riders, Gionee India wanted to rebrand themselves as well as the Captain, Gautam Gambhir. The ad is too short and barely talks about the product features. Maybe it’s just us, but this one looked more like an HP or Vistaprint TVC.
Micromax Canvas 6
Micromax may have been the ‘good guy in the club’ till now but this ad film has definitely created ripples in the ad world. Bold as F*** and clearly targeted towards the biggies, this TVC surpasses all levels of being nasty. But we, for once love the swag and attitude that the man carries. Tight shots, on-point expressions and a road roller crushing thousands of smartphones is all that you need to become the talk of the town.
LYF Mobile Phones
The new kid on the block is star studded and hilarious at some levels. They roped in Kangana Ranaut and bankable cricketers, M.S. Dhoni and Virat Kohli to shake a leg but it did not do much justice to the screenplay.
Right blend of star power, production and conceptualization is what creative ads should be made of. Looks like Vivo India is leading this space