Advertisements on digital medium have been shaping the mood and environment of the people across the globe. It seems virtual world has been defining the directions for the real world to follow. Find out which were the most impactful advertisements of 2015. As you watch them here, express your views by clicking on the smileys #FrameByFrame.
1. Mauka Mauka
Mauka Mauka campaign showing Pakistan and Indian fans in a face-off has been a hit among the viewers. The TVC makes fun of Pakistan losing out World Cup every time, by showing them packing and repacking their crackers every time. It was liked so much that an ad was prepared ahead of the semi-final match of India & Australia, but as India lost it was never aired.
2. Fevikwik Todo Nahi Jodo
Released during the ICC World Cup 2015, the ad has been one of the best TVCs that has reflected the brotherhood connection of India and Pakistan in a light-hearted manner. Showcasing the Beating Retreat ceremony at Wagah Border, the ad shows an Indian soldier helping the Pakistani soldier stick his shoe sole and save him from facing embarrassment.
3. Ambuja Cement The Great Khali Ad
Former WWE World Heavyweight Champion, the Great Khali couldn’t have used better than this as a brand ambassador. Ambuja Cement made the most of it and people on social loved the LOL moments the advertisement showed Khali taken over by his physical power.
4. Anouk Bold Is Beautiful
The Myntra advertisement, featuring one of its brand Anouk, was being talked about everywhere for featuring a lesbian couple. The couple is shown to be taking the “bold” step to “not hide it anymore”. It has surely been one of the top advertisements for bringing out some of the realities of the urban world, other than the Red Label TVC that shows a live-in couple.
5. Dove: Choose Beautiful
Did you? If you were given an option, which one would you’ve chosen for yourself? Well, the Dove TVC shows how the door a woman chooses is connected to their self-confidence. The campaign was to encourage women to choose beautiful and feel more confident, while others who passed through the average door reported that they didn’t really feel good about it.
You think we missed out on an important TVC from 2015? Write to us and we shall include them on our online ad review platform.