Coca Cola has been on top of its digital media game ever since it set foot on the lands of Facebook, Twitter and other platforms. If one brand knows how to do digital right, it’s got to Coca Cola India. After the groundbreaking global ‘Share a Coke’ campaign, Coca Cola rolled out its latest Desi Campaign called #CokeNawaazi.
#CokeNawaazi as the name suggests is Coca Cola India’s take on #MehmaanNawaazi. The brand launched a Facebook-Only campaign where it instilled the idea of substituting Coca Cola for Chai/coffee.
A series of short #CokeNawaazi videos were released on facebook which had the essence of Punjab, Mumbai, Birthday, Kitty parties, Mooh Dikhai and a few more. The campaign focuses on the ‘desi’ element which connects it with Indian audience. The videos focus on how Coca Cola is a part of every ritual, occasion and season. Considering the length of the videos, it was easy to take the limelight away from the product but the film makers did a commendable job and made sure that the product stands as the hero.
These on-point ads/videos target the right audience with the right message. McCann did a fabulous job with this one *Blowing kisses*
Share your thoughts with us on each one of these #CokeNawaazi videos one frame at a time, one smiley at a time 🙂 Say Yay to #FrameByFrame !