#KhulkeKheloHoli: An Analysis

Every Holi season brands take a dip into the sea of colours and share incredible work celebrating the festival. This time, the advertisement that won our hearts was Parachute’s #KhulkeKheloHoli.

#KhuleKheloHoli directed by Anirudha Sen of McCann Erickson, takes a break from the usual Holi rants that we see each year. It beautifully captures the pool of emotions that Sudhir Pandey and Neena Kulkarni go through in an old age home. A stark contrast drawn so beautifully, we can’t help but applaud the makers!

Taking a look at the overall sentiment of the advertisement, a staggering 70% positive review has definitely put it in the winning position. Here is a look at some of the best and worst frames of the ad.

Nothing much happens in the first 23 seconds. At 24th second, Sudhir Pandey is seen dressing for Holi. The talented actor’s childlike smile got our viewers emoting out.

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As he is prepping up, Neena silently watches him running errands. Until the 35th second, there is no spotting of the product which is absolutely uncommon in the Indian advertising industry.  The product is so subtly placed that you barely realise it’s an ad and not a movie.

At the 50th second, he picks gulaal to commence the celebrations and that is what got our viewers to share Likes and Blowing Kisses.

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All the while, viewers had been pretty involved with Sudhir’s story, but Neena’s prompt gesture definitely took the viewers by surprise and they couldn’t help but share ‘Surprises’, ‘Salutes’ and ‘Blowing Kisses’. This marked the beginning of a Holi like never before and the viewers joined in by emoting out.

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At 96 seconds, when the young lad settled Pandey down not realising his expectations; got a small section of our viewers to click on the emoticon, ‘Fuck You’.

The winning moment though was at 155 seconds when the old man in his wheel chair embraced the colour blast and welcomed the festivities with open arms.

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Shubha Mudgal’s classic background score captures the joys of Holi and brings about generous emotional stimulation. Parachute’s #KhulkeKheloHoli video that got the world talking has pretty much impressed the ad maniacs.

Let us know what frame you liked the best!

Sentiment Analysis of Pepsi Thi Pi Gya TVC

Whether it was ‘Oh Yes Abhi!’ or ‘Yeh Dil Maange More’, Pepsi is known for striking the right chord with its consumers through their marketing campaigns. Generally its association with Bollywood celebrities and cricketers that made the audiences connect with the brand, in their latest campaign they failed to build that connection. We aim to find out what exactly clicked with the Pepsi audience and what did not through a sentiment analysis on the basis of emoticons provided by real users on the platform.

The Pepsi Thi Pi Gya TVC shows students union clad in black kurtas protesting against a fee hike in college. Different media platforms compared it to recent protests led by FTII students and found it insensitive to be taking a dig over it through the TVC. PepsiCo India spokesperson refuted any resemblances with the protest and mentioned that it was just the irresistible taste of Pepsi that has been talked about in the TVC.
Here’s a #FrameByFrame analysis of how people reacted to Pepsi’s latest ad campaign Pepsi Thi Pi Gya. As anybody watches the TVC on MadOnAds, one starts feeding in the emotions they feel while watching on every frame of the ad.
Out of the total sentiments received from 500 people, 49.5% sentiments were ‘Like’, which clearly states that overall people liked the ad. As we sliced the data further we came to know how people liked different moments of the ads. And that’s how MadOnAds is capturing #FrameByFrame reaction of users.

Maximum people liked the 38th frame of the ad, when the student finishes drinking his Pepsi while the hunger strike is going on.

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As he finishes his statement, “Pepsi Thi Pi Gya” and the student leader stares at him, maximum people watching the ad blew kisses on the 48th frame.

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The next high moment is when everybody turns and he again opens the bottle at 52nd frame of the TVC.

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While there has been a mixed reaction at the 21st second of the TVC as Pepsi appears in the frame, most of the people found it to be boring and hence clicked on “Sleepy” emoticon.

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While there are many who liked the TVC, there have been people who dropped even before completion of 25% of the ad, i.e. before 16th second. Out of these, 12.6% of frames were given a ‘F**K You’ emoticon and 8.7% frames of the first 16 seconds were found to be boring or ‘Sleepy’ as we call it on MadOnAds.

Wait… we have not garnered only negative sentiments here, people clicked on ‘Salute’ on 10.7% of frames in the first 16 seconds. An equal number of initial frames were found to be Surprising. Did people find protests in an advertisement to be surprising?

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Pepsi being a very playful brand till now, the audience wasn’t able to connect and did not even wait to make its product to make an entry and left. That’s all to be thought upon by the creative director of Vivek Kakkad from JWT or the media planners of PepsiCo.

If you wish to find a similar analysis of an advertisement, write to us in the comments below and we shall fetch you the right sentiment analysis based on the feedback provided by organic users like you. Till then, watch and reviews ads with smileys on every frame!

Top 5 Indian Ads in 2015

Advertisements on digital medium have been shaping the mood and environment of the people across the globe. It seems virtual world has been defining the directions for the real world to follow. Find out which were the most impactful advertisements of 2015. As you watch them here, express your views by clicking on the smileys #FrameByFrame.

1. Mauka Mauka
Mauka Mauka campaign showing Pakistan and Indian fans in a face-off has been a hit among the viewers. The TVC makes fun of Pakistan losing out World Cup every time, by showing them packing and repacking their crackers every time. It was liked so much that an ad was prepared ahead of the semi-final match of India & Australia, but as India lost it was never aired.

2. Fevikwik Todo Nahi Jodo
Released during the ICC World Cup 2015, the ad has been one of the best TVCs that has reflected the brotherhood connection of India and Pakistan in a light-hearted manner. Showcasing the Beating Retreat ceremony at Wagah Border, the ad shows an Indian soldier helping the Pakistani soldier stick his shoe sole and save him from facing embarrassment.

3. Ambuja Cement The Great Khali Ad
Former WWE World Heavyweight Champion, the Great Khali couldn’t have used better than this as a brand ambassador. Ambuja Cement made the most of it and people on social loved the LOL moments the advertisement showed Khali taken over by his physical power.

4. Anouk Bold Is Beautiful
The Myntra advertisement, featuring one of its brand Anouk, was being talked about everywhere for featuring a lesbian couple. The couple is shown to be taking the “bold” step to “not hide it anymore”. It has surely been one of the top advertisements for bringing out some of the realities of the urban world, other than the Red Label TVC that shows a live-in couple.

5. Dove: Choose Beautiful
Did you? If you were given an option, which one would you’ve chosen for yourself? Well, the Dove TVC shows how the door a woman chooses is connected to their self-confidence. The campaign was to encourage women to choose beautiful and feel more confident, while others who passed through the average door reported that they didn’t really feel good about it.

You think we missed out on an important TVC from 2015? Write to us and we shall include them on our online ad review platform.