VIRAL NOW: Share The Load

Let us just accept that we live in a male dominated society where women are gradually trying to mark a place for themselves. In a country like India, it’s important to talk about ‘Gender Inequality’. When a household name like Ariel talks about it, we’re all ears!

BBDO India & Ariel India launched #ShareTheLoad video that went ‘Viral’ in no time. The video film doesn’t boast of a handsome budget, neither does it have A list celebrities posing around. Just a simple message, well conceptualised production and excellent social treatment – All that worked for the brand!

The video opens to a scene where a grandfather is seen playing with his little grandson when his daughter enters. The woman barely makes a conversation before she leaves to attend a call. At 15 seconds, we hear a voice over from the father. He is extremely proud to see his daughter grown up into a beautiful home maker and a skilled professional. At 28 seconds, the story twists!

‘I am so proud..and I am so sorry’, says the father. The powerful monologue continues while the daughter is extremely busy taking care of the regular household chores. At 47 seconds, we see the husband chilling on his laptop and watching TV; not so impressible!

This hurts the father, he begins apologizing on behalf of all the dads in the world for setting a wrong example in front of their little children. Our heart aches when the father travels back in time and remembers when the kids played ‘Home-makers’. The girls always cooked food while the boys watched TV or fooled around.

At 1:25 Seconds, the daughter reads her father’s apologetic letter where he cuts a sorry figure for not sharing the load with his wife. He may not be a master at cooking but he can at least help her with washing The real magic unfolds at 1:45 sec when the father says ‘Ab kuch sahi kar jau…’

A beautiful pro women advertisement packed with extra ordinary screenplay and dialogues; it stands as a clear winner! Do you watch and emote out your views on #ShareTheLoad frame by frame.

Decoding Advertisements Frame by Frame

Did you see the Snickers TVC – ‘Kyunki Hunger Acche Acchon Ko Badal Deta Hai’ starring Sonam Kapoor? Were you able to figure out what the advertisement is all about until its 16th second when the actual product appears on the frame?

Well, let’s decode the ad frame by frame!

Here’s the opening frame of the TVC that shows a group of friends travelling in a jeep. The next shot shows them in a troubled mood due to the problem in their jeep. This frame evoked the ‘Sleeping’ emoticon, because c’mon, nobody likes to do the dirty job! Especially, when it involves pushing a non-functioning car!

1st frame Snickers 2nd frame Snickers

The ad then takes us by surprise as the gorgeous Sonam Kapoor appears in a shimmery party dress, evoking a whole lot of ‘Likes’. Complaining about the difficult task of pushing the “Bailgadi” as she calls it, her “heroine” tantrums does call for “Likes” and “Blowing Kisses” smiley.

3rd frame Snickers 10th

The guy then prays to his Darling (the jeep, in this case) and debates with Sonam Kapoor in an unusual manner. What evoked ‘Surprises’ is when the other friend refers to her as Rocky!

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Finally, the product is displayed on the frame and we get the message loud and clear: Grab a Snickers because ‘Hunger Achhe achhon ko badal deta hai’!

6th frame

So, when hungry, simply grab a Snickers! Lastly, we loved the ending frame where Sonam Kapoor transforms to the original character.

snikcers collage 2

Snickers brought in their global award winning concept ‘You’re not you, when you’re hungry’. They ensured that they promote it in a fun and quirky manner in the Indian market too. The storyline is indeed superb and deserves appreciation. If you agree with us, click on the link below and express your emotions for the advert frame by frame.

Sentiment Analysis of Pepsi Thi Pi Gya TVC

Whether it was ‘Oh Yes Abhi!’ or ‘Yeh Dil Maange More’, Pepsi is known for striking the right chord with its consumers through their marketing campaigns. Generally its association with Bollywood celebrities and cricketers that made the audiences connect with the brand, in their latest campaign they failed to build that connection. We aim to find out what exactly clicked with the Pepsi audience and what did not through a sentiment analysis on the basis of emoticons provided by real users on the platform.

The Pepsi Thi Pi Gya TVC shows students union clad in black kurtas protesting against a fee hike in college. Different media platforms compared it to recent protests led by FTII students and found it insensitive to be taking a dig over it through the TVC. PepsiCo India spokesperson refuted any resemblances with the protest and mentioned that it was just the irresistible taste of Pepsi that has been talked about in the TVC.
Here’s a #FrameByFrame analysis of how people reacted to Pepsi’s latest ad campaign Pepsi Thi Pi Gya. As anybody watches the TVC on MadOnAds, one starts feeding in the emotions they feel while watching on every frame of the ad.
Out of the total sentiments received from 500 people, 49.5% sentiments were ‘Like’, which clearly states that overall people liked the ad. As we sliced the data further we came to know how people liked different moments of the ads. And that’s how MadOnAds is capturing #FrameByFrame reaction of users.

Maximum people liked the 38th frame of the ad, when the student finishes drinking his Pepsi while the hunger strike is going on.

52nd

As he finishes his statement, “Pepsi Thi Pi Gya” and the student leader stares at him, maximum people watching the ad blew kisses on the 48th frame.

48th

The next high moment is when everybody turns and he again opens the bottle at 52nd frame of the TVC.

52nd

While there has been a mixed reaction at the 21st second of the TVC as Pepsi appears in the frame, most of the people found it to be boring and hence clicked on “Sleepy” emoticon.

21st

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While there are many who liked the TVC, there have been people who dropped even before completion of 25% of the ad, i.e. before 16th second. Out of these, 12.6% of frames were given a ‘F**K You’ emoticon and 8.7% frames of the first 16 seconds were found to be boring or ‘Sleepy’ as we call it on MadOnAds.

Wait… we have not garnered only negative sentiments here, people clicked on ‘Salute’ on 10.7% of frames in the first 16 seconds. An equal number of initial frames were found to be Surprising. Did people find protests in an advertisement to be surprising?

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Pepsi being a very playful brand till now, the audience wasn’t able to connect and did not even wait to make its product to make an entry and left. That’s all to be thought upon by the creative director of Vivek Kakkad from JWT or the media planners of PepsiCo.

If you wish to find a similar analysis of an advertisement, write to us in the comments below and we shall fetch you the right sentiment analysis based on the feedback provided by organic users like you. Till then, watch and reviews ads with smileys on every frame!