Coca Cola has been on top of its digital media game ever since it set foot on the lands of Facebook, Twitter and other platforms. If one brand knows how to do digital right, it’s got to Coca Cola India. After the groundbreaking global ‘Share a Coke’ campaign, Coca Cola rolled out its latest Desi Campaign called #CokeNawaazi.
#CokeNawaazi as the name suggests is Coca Cola India’s take on #MehmaanNawaazi. The brand launched a Facebook-Only campaign where it instilled the idea of substituting Coca Cola for Chai/coffee.
A series of short #CokeNawaazi videos were released on facebook which had the essence of Punjab, Mumbai, Birthday, Kitty parties, Mooh Dikhai and a few more. The campaign focuses on the ‘desi’ element which connects it with Indian audience. The videos focus on how Coca Cola is a part of every ritual, occasion and season. Considering the length of the videos, it was easy to take the limelight away from the product but the film makers did a commendable job and made sure that the product stands as the hero.
These on-point ads/videos target the right audience with the right message. McCann did a fabulous job with this one *Blowing kisses*
Share your thoughts with us on each one of these #CokeNawaazi videos one frame at a time, one smiley at a time 🙂 Say Yay to #FrameByFrame !
‘Achahai ki ek alag chamak hoti hai’
We wonder if the ‘Chamak’ is able to drive a mouth-freshener brand! ‘Goodness that Shines’ has been the underlying concept of Rajnigandha Silver Pearls’ marketing strategy. The campaign kicked off early in August with a TVC featuring Priyanka Chopra.
To put it subtly, the TVC was a total bummer, absolute waste of resources because it failed to establish a strong connection between the product and the visuals. We couldn’t help analysing the advertisement #FrameByFrame. Here are the statistics: Most of the viewers watching Priyanka Chopra in the TVC and the tagline appeared to be a jewellery ad rather than premium mouth-freshener. Only if the brand didn’t mean that their mouth-freshner will make the teeth “shine”, as the tagline suggests ‘Goodness that shines’ (pun intended).
As part of their fire-fighting strategy, a month later they launched Pearls of India digital campaign to explain the ‘AchahaiKiChamak’ TVC. Well! Rajnigandha you deserve all the love and sympathy. The audience could pick on the brand message only with the videos and a few social trends, which were a part of their digital campaign.
Until now the Pearls of India series has ‘The Story of Pintoo Uncle’ and ‘The Story of Chacha Chachi, Spiti.’ Finally, the TVCs could define what does the brand means by ‘Achchai Ki Chamak.’ With real stories, real people being featured in these digital advertisements, the campaign has got its due on social media. As a Digital media savvy, we knew #PearslOfIndia was a promoted hash tag but it fetched decent number of views on the videos.
A #FrameByFrame analysis of the video helped us understand why this campaign got successful and the other one failed despite having top Bollywood actress as ambassador. The new campaign launched as ‘Pearls of India’ clearly defined the “Goodness that shines.” Hence, the audience could consume the content well, unlike the earlier one, wherein Priyanka Chopra indulges in a self-depreciating monologue and ends it with ‘Achchai Ki Alag Chamak Hoti Hai’. The TVC leaves you thinking what is the “achchai” in the elaichi and how does it make you shine, if it’s. But thanks to the additional videos, the message now stands crystal clear just like the Chamkili Achahai 😛
Watch out both the advertisements on Mad on Ads and share your expressions on each frame by clicking on the smileys. Say Yay to #FrameByFrame
‘Old ways do not open new doors’
Change is always beautiful. But are we ready to embrace the change in our society? Are we ready to slash our egos and support gender equality? Half the men will say YES right here but we bet only a handful of them will truly support the cause. Well, BIBA the ethnic clothing brand in its latest TVC has said loud and clear that Change is beautiful. The TVC questions the entire concept of arrange marriages in India leaves us in ‘Can it happen..?’ state of mind.
The TVC opens with simple question by a daughter to her father – “Papa, sirf samose khilakar kaise decide karloon ki zindagi isi ke sath bitaani hai?” We see the nervous bride-to-be asking the most valid question but sadly the father has no answer so he changes the topic.Then we switch to the customary meet and greet with the boy’s family. After a series of whats and hows, the boy’s family readily agree to the ‘Rishta’. But the real magic unfolds at 1:09 when the father expresses his doubts about the guy and asks if he knows how to cook and take care of the family. Also, can we please ‘Salute’ him for the comeback at 1:25?Followed by a series of awkward glances and ‘My Beta is My Prince’ kind of explanations, at 1:20 the groom’s mother cleverly justifies her beloved son’s inability to cook. We feel you bro! Just hit the ‘F*ck you’ smiley and you’re done!
But let’s agree that 1:38 is the winning moment of the Ad. Blow kisses, like or even salute the guy for being a total sport. Just then the groom asks the father to come visit them after a week till then he would learning cooking 🙂 *Please pass the tissue box* the males in the ad leave us ‘Awwing’ and also secretly wishing for such men in our lives.Change is beautiful and we’re changing the World of Ad Viewing and Expressing with Mad on Ads. Go check out this and lots of other wonders and bizarre from the Ad world on
online ad review platform and express your views with Smileys. Not just that, earn MOA Points and get lots of goodies too 🙂 take the smiley way now!
Advertising industry has changed over the years. As the marketing trends are changing, moving from product-based marketing towards storytelling, here’s one more addition to the list. This video by Snapdeal True Serve came out as a perfect example of the storytelling advertising.
The video features a blind woman, Madhu Bala Sharma, who wished to buy a gift for her brother and called up Snapdeal. She shares her experience of how customer-care executive at the e-commerce giant helped her out. While we all assume it to be just an advertising gimmick, the video mentions that it is a true story. This will definitely move your heart as you watch this.
While brands have been bringing out 3-4 minute long video ad campaign to share their story, Snapdeal chose to make it a 58-second video. Of course, it has been a wise decision to ensure that their content reaches maximum people on web. As we approach the TVC #FrameByFrame, we realise how the brand has ensured to make the video crisp and clear.
While it can be seen as bragging about their services up-front, the voice of the lady has presented it as an experience lived and not just a customer review. It is due to her earnest expressions on every frame that have portrayed her as an empowered customer.
As she shares about the colours, patterns being described to her over phone, she projects it with a true service attitude, which is rarely found in today’s time.
This video testimonial showcases Snapdeal’s commitment towards every customer to provide them a delightful experience.If you haven’t seen the video advertisement yet, watch it now and express your emotions here #FrameByFrame. Ensure you click on the smileys, depending on how you felt at the moment as you watch the ad on MadOnAds.
It’s been long we’ve been cribbing about annoying advertisements on television. We empower you to finally express your thoughts as bluntly as you want. We understand how some of the ads make you use the F-word. We know how some of the ads have been irritating you all your life. Well, we have listed down some of most annoying ads of 2015, blurt out all your hatred against these ads with related emoticons.
- Airtel Night Cashback TVC
We wonder what has happened to Airtel TVCs these days. After introducing Neha Chettri to their 4G ads they’ve just degraded their standards. It became intolerant after we got to watch the Night Cashback Scheme advertisement. We know the scheme in itself is foolish move, but the TVC has gone a step ahead. The so-called ‘Airtel girl’ is seen waking up girls in a hostel room asking them to get up and use internet to get the cashback. While Airtel made a move to promote the same TVC on Twitter, customers also took it to the platform to express their hatred towards the scheme and the ad both. Watch and express yours too.
- Idea Internet Network (IIN)
The series of IIN advertisements put up by the Idea cellular network irritated one and all. Starting with the Drone TVC, it showed up various situations where IIN has helped people prosper in their careers. Time and again these ads challenged the existence of schools, teachers and universities. Hence this ad tops our chart of most annoying advertisements of 2015. We would love to know your thoughts too, express them with emoticons on the ad here.
- Alpenliebe: Dadaji’s Nagin Dance
Have you seen the advertisement? No one from where does Alpenliebe, the product and Dadaji performing Nagin dance is related one another. But, the TVC exists, as it surely has the recall value which has got us all to remember it. If India can tolerate this TVC on television then how can anybody argue saying we’re intolerant. Express your views about the advertisement here.
- Amazon Kya Pehnu
Recently released, this TVC by Amazon has reached a height of intolerance. People from all walks of life, just moving around and asking ‘Kya Pehnu’ to suggest that find your choice on Amazon. How irritating is that? Tell us with emoticons on the TVC.
- Skoda Rapid Buy Now Pay in 2017
You can buy a Skoda Rapid like you buy fruits! This is what this advertisement had tried to convey. Isn’t it foolish? Thus, it stands a chance to win a place in the most irritating ads of 2015. We know you couldn’t agree less on this with us. Hence, you may also go and click on F**k You while watching this TVC here.
You have more suggestions of irritating ads of 2015? Write to us in the comments below and we may get reviews of people on the platform and include them too.