Ads That Ooze Love: An Analysis

In the mad world of advertising, brands are constantly trying to break through the clutter with creative TVCs and short-films, but seldom do we see ads that manage to strike a chord with the consumers. Just like Diwali and New Year, Valentine’s Day is the time when the Ad World is painted in reds, pinks and hearts. From mushy to overtly mushy ads, brands leave no stone unturned in setting the Valentine mood right. As an extension to our last blog, we present to you what the viewers emoted out on the best cum mushiest Valentine’s Day ads.

KFC Love is Forever
Love is forever by KFC emerged as a crowd-puller as it managed to please 73% of our audience. Out of these, 40% were captured ‘Blowing Kisses’ at the ad. 7% of them were left startled just by the VFX effects. Much to our delight, it aced the Valentine’s Day acid test because only 1% of the audience clicked on the ‘Fuck You’ emoticon. 34th second was rated as the peak point of the ad.

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MTV India
The message of love in Haryanvi left people surprised and sleepy! That is MTV India’s TVC for you!

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Cadbury Dairy Milk
Cadbury Dairy Milk has been known for coming up with the cutest and mushiest of advertisements. With 50% ‘Salute’ and 50% ‘Like’, this ad wins the race!

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Schwarzkopf Declaration of Love
The 2 minute film featuring the gorgeous Kim Edlebergtch has wooed 40% of viewers who were bowled over by it and blew kisses.

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Vodafone Red The Kiss
From ‘Blowing Kisses’ to ‘sleepy’ to ‘Fuck You’, this ad evoked a whole lot of emotions and how!

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The ‘Season of Love’ is officially over for now and we know what got our users ‘Blowing Kisses’ and what irritated them to give out ‘Fuck You’.
You too can join the bandwagon of Ad Maniacs and express your love or hatred for the advertisements frame by frame. Sign up now and start emoting out.

VIRAL NOW: Share The Load

Let us just accept that we live in a male dominated society where women are gradually trying to mark a place for themselves. In a country like India, it’s important to talk about ‘Gender Inequality’. When a household name like Ariel talks about it, we’re all ears!

BBDO India & Ariel India launched #ShareTheLoad video that went ‘Viral’ in no time. The video film doesn’t boast of a handsome budget, neither does it have A list celebrities posing around. Just a simple message, well conceptualised production and excellent social treatment – All that worked for the brand!

The video opens to a scene where a grandfather is seen playing with his little grandson when his daughter enters. The woman barely makes a conversation before she leaves to attend a call. At 15 seconds, we hear a voice over from the father. He is extremely proud to see his daughter grown up into a beautiful home maker and a skilled professional. At 28 seconds, the story twists!

‘I am so proud..and I am so sorry’, says the father. The powerful monologue continues while the daughter is extremely busy taking care of the regular household chores. At 47 seconds, we see the husband chilling on his laptop and watching TV; not so impressible!

This hurts the father, he begins apologizing on behalf of all the dads in the world for setting a wrong example in front of their little children. Our heart aches when the father travels back in time and remembers when the kids played ‘Home-makers’. The girls always cooked food while the boys watched TV or fooled around.

At 1:25 Seconds, the daughter reads her father’s apologetic letter where he cuts a sorry figure for not sharing the load with his wife. He may not be a master at cooking but he can at least help her with washing The real magic unfolds at 1:45 sec when the father says ‘Ab kuch sahi kar jau…’

A beautiful pro women advertisement packed with extra ordinary screenplay and dialogues; it stands as a clear winner! Do you watch and emote out your views on #ShareTheLoad frame by frame.

When Cupid Arrow Struck Advertising

The mushiest season of the year is back and we’re already sensing cupid’s presence in the air. Like every year the world is going gaga over reds, pinks and hearts and so is the world of advertising. Every single brand ranging from chocolates to airplanes wants to ride strong on the love bull but only a few manage to make our hearts skip a beat. Here are 5 most beautiful Valentine’s Day ads from the last 5 years. Emote out your views on each frame!

1. Brand – MTV India
Year – 2015

MTV India wins the game with this monologue in a regional language. Nothing bold and outrageous like the brand’s identity, this one’s subtle yet effective. MTV India has taken the road less travelled and said it loud and clear that love knows no religion, no culture and no beliefs. We’re so proud that MTV India brought up a topic that is sensitive to the nation and needs to be talked about. We loved it in each frame.

2. Brand – You – A Declaration of Love by Schwarzkopf Nectra Color
Year – 2014

This video has ‘love’ written all over it – from the opening shot to the closing bit, leaving us gushing with praise. The video talks about real love and its imperfections because life isn’t a movie and we’re no superstars. Seconds before the video is about to end, we shed a few tears because love is all about going out and making that one person feel special. It’s perfect and deserves to be in the list.

3. Vodafone Red – Kiss (2013)
Year – 2013

Good things should last forever. Yes! Good ads should be remembered forever. This video shows a young couple who grows old and older with each frame but what remains constant is their kiss. It’s the kiss that defines the unmatched love. The body may age, but love is immortal. There is no sign of the brand until the last shot and it sets everything in place. We’re compelled to feel the love that this 90 second masterpiece puts forward.

4. Cadbury India
Year – 2012

It’s cute, it’s mushy and it’s got love right from the first frame! It stands true to Shahrukh Khan’s dialogue “Agar wo meri sabse achi dost nahi ban sakti toh main pyaar nahi kar sakta.” This ad shows peppy love that blooms between friends. It makes us feel nostalgic about the beautiful days at college and school. It had to be part of the list.

5. KFC – Love is forever (2011)
Year – 2011

Way before Vodafone Red – Kiss, KFC did the exact same thing just the opposite way. The music sets the mood right in the first scene. The old couple is seen dancing away to the beautiful music by Ellie Glouding until they age down to become little kids who’re hungry. From grey hair oldies to adolescents to youngsters one thing remains common – the unparalleled love that we see clearly through their body language. But what connects us all? Love and love for food! Yes, this one’s emotional and smart at the same time. Thumbs Up!

Each video is beautiful in its own way and has a love story to tell. We love how brands have grown from direct sale-sy type ads to subtle story telling. Watch these masterpieces on online ad analysis platform and express your views on each ad using simple emoticons.

Yes! Everyone’s on Flipkart!

From street shopping and wandering in malls, you, me and everyone else is shopping online.  Flipkart has tapped on to the right audience with the right message. It says, everyone you trust is on Flipkart, why aren’t you?

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The campaign #EveryoneOnFlipkart includes a series of 4 videos featuring men and women from different walks of life. The ads, without sounding too on-the-face are loaded with brilliant content and backed with ridiculously good filming. From Rastogi Ji to Watchman Anna, Bengali Maushiji to Constable Sahib everyone’s on Flipkart irrespective of their class, status, taste and financial background. The communication is bang on and the execution just adds to it.

Shot in mere two days, these videos are definitely going down in the history of best ads. Congratulations! Flipkart has done it once again with #EveryoneOnFlipkart Campaign conceptualised by Dentsu WebChutney.

Let us quickly take you through the ads. Don’t forget to review each one of them frame by frame.

The video opens with a gang of boys teasing Pandey for shopping online for his girlfriend and not from their trusted gift shop by Rastogi Ji. The surprised reaction on their faces at 0:19 is emoticon worthy! Within a minute’s time we see Rastogi Ji with a guy from Flipkart.

Typical Mumbai Constable and Mangesh, the tea stall owner are seen in the first shot. Non-stop commentary by Mangesh is hilarious but Constable Sahib is our Hero. He leaves us in utter amazement when he adorns the sunglasses delivered to him by Flipkart. Bang on communication is the winner here.

After Constable Sahib, Watchman Anna is seen beating away his blues with a little help from Flipkart. Showcasing the life of every office watchman and their tryst with online shopping, the film ends with a light hearted moment for everyone in the office. We rolled out laughing at 1:18 when Anna Ji calls Shaam sir to pick his Polka Dot Lungi.

The know-it-all Bengali Mausi Ji is seen picking up on everyone when she enters the house. She nearly saves herself from being trolled by little nieces, all thanks to Flipkart. Crisp dialogues and perfect filming add to the glory of this wonderful campaign.

Watch and review these #EveryoneOnFlipkart videos one frame at a time. One simple emoticon on each frame, that is all you need to do.

You Are The Ads You Watch

mad on ads

Gone holiday season all of us purchased gifts for our near and dear ones. We will all agree that a considerable level of decision making occurs while we’re watching ads on TV. Out of hundreds of advertisements that we watch every day, only a few manage to grab our eyeballs and develop that human connect immediately. Emotions are central to advertising. Except the way we measure the credibility/emotional connect of an advertisement.

According to Nielsen, the advertising industry has a long history of measurement solutions based on recall, recognition, intent, consideration, etc. because those metrics are relatively easy to capture and interpret. Those are important measures in their own right, but they’re poor surrogates for measuring the emotional connection that an ad is capable of developing with its viewers.

So what do we do to measure the emotional impact that the ad has on an individual? What sort of emotions does it evoke in consumers? Which second or frame of the ad worked well? Is it tasteful? Will it hurt somebody’s feelings? Will it help my brand seep into people’s hearts?

One answer to all the above questions – MadOnAds . It’s an ad review platform, to help brands take a leap from the existing set of feedback system from their consumers and seek an apt analysis, i.e. a frame by frame analysis of the ad. As a matter of fact, focus groups for sentiment analysis may be a genius idea but what do we do once an ad is launched? We gather sentiment analysis of regular people, the ‘Aam Janta’ using MadOnAds. A platform that has the potential to change the way consumers respond to ads, a single conscious click decides the fate of brands and their advertising strategies. At the comfort of sitting at your home and sipping coffee, the consumers can review an ad thoroughly; scrutinize each frame, appreciate/back-lash using one from a set of different emoticons. Not just the consumers, but brands can leverage from MadOnAds and understand the core sentiments of its audience through exhaustive sentiment analysis reports generated by yours truly.

MadOnAds proves that it’s important for every brand, new or old, big or small to develop an honest, emotional connect with people and measure the sentimental value of their relationship. This relationship is majorly based on the quality of product supplied and creative ideas used to market it. ‘Evaluating is a subset of planning’ and MadOnAds simply bridges the two through complete sentiment analysis of what worked and what didn’t in the ads. This eventually helps in better understanding of the audiences’ taste and smart editing of the ads if need be.

The frame by frame technology of the platform coupled with traditional feedback system can provide a much higher value to brands in terms of evaluating the performance of the advertisement.

Oh! By the way, you can get a free trial of MadOnAds before you plan to purchase it. 🙂