The mushiest season of the year is back and we’re already sensing cupid’s presence in the air. Like every year the world is going gaga over reds, pinks and hearts and so is the world of advertising. Every single brand ranging from chocolates to airplanes wants to ride strong on the love bull but only a few manage to make our hearts skip a beat. Here are 5 most beautiful Valentine’s Day ads from the last 5 years. Emote out your views on each frame!
1. Brand – MTV India
Year – 2015
MTV India wins the game with this monologue in a regional language. Nothing bold and outrageous like the brand’s identity, this one’s subtle yet effective. MTV India has taken the road less travelled and said it loud and clear that love knows no religion, no culture and no beliefs. We’re so proud that MTV India brought up a topic that is sensitive to the nation and needs to be talked about. We loved it in each frame.
2. Brand – You – A Declaration of Love by Schwarzkopf Nectra Color
Year – 2014
This video has ‘love’ written all over it – from the opening shot to the closing bit, leaving us gushing with praise. The video talks about real love and its imperfections because life isn’t a movie and we’re no superstars. Seconds before the video is about to end, we shed a few tears because love is all about going out and making that one person feel special. It’s perfect and deserves to be in the list.
3. Vodafone Red – Kiss (2013)
Year – 2013
Good things should last forever. Yes! Good ads should be remembered forever. This video shows a young couple who grows old and older with each frame but what remains constant is their kiss. It’s the kiss that defines the unmatched love. The body may age, but love is immortal. There is no sign of the brand until the last shot and it sets everything in place. We’re compelled to feel the love that this 90 second masterpiece puts forward.
4. Cadbury India
Year – 2012
It’s cute, it’s mushy and it’s got love right from the first frame! It stands true to Shahrukh Khan’s dialogue “Agar wo meri sabse achi dost nahi ban sakti toh main pyaar nahi kar sakta.” This ad shows peppy love that blooms between friends. It makes us feel nostalgic about the beautiful days at college and school. It had to be part of the list.
5. KFC – Love is forever (2011)
Year – 2011
Way before Vodafone Red – Kiss, KFC did the exact same thing just the opposite way. The music sets the mood right in the first scene. The old couple is seen dancing away to the beautiful music by Ellie Glouding until they age down to become little kids who’re hungry. From grey hair oldies to adolescents to youngsters one thing remains common – the unparalleled love that we see clearly through their body language. But what connects us all? Love and love for food! Yes, this one’s emotional and smart at the same time. Thumbs Up!
Each video is beautiful in its own way and has a love story to tell. We love how brands have grown from direct sale-sy type ads to subtle story telling. Watch these masterpieces on online ad analysis platform and express your views on each ad using simple emoticons.