Ranveer Singh: The True Ad-Mad Boy!

Irresistible charm, feisty energy, crazy moves, and infectious smile, Ranveer Singh is a dream come true for every advertiser!

From being the ‘Raja Babu’ to making us sway to the tunes of ‘Do The Rex’, this guy is (ad)mad to the core! Here is a look at some of his quirkiest endorsements.

Set Wet’s #SadaSexyRaho campaign would not have been this lively and effortlessly natural without Ranveer. Promising to stay sexy, the brand’s advertisement for Women’s Day came across as a breath of fresh air amidst the same old stereotypical ads that we usually see. Singh is able to successfully reach out to the target audience and establish that connect with them. The campaign jingle and the overall set-up delivers the point in a delightful manner. The brand has also revamped the packaging of Set Wet deo; the new bottles have the words ‘Swag Avatar’ or ‘Mischief Avatar’ or ‘Cool Avatar’ or ‘Charm Avatar’ printed on them. And ain’t nobody like Ranveer to represent all these moods to perfection!

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A Bollywood jodi that we had been waiting to see in films came alive with Make My Trip’s latest #BeFikarBookKar campaign. A set of two videos featuring Ranveer and Alia in poles apart characters adds another level of visual appeal to the ads. Conceptualised to cater to the millennials, Ranveer Singh surely makes us want to download the App.

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Even an age old brand such as Colgate couldn’t resist Singh’s charms and roped-in the actor as their ‘Dhamakedaar Taazgi Ki Leher’. In their latest TVC, Ranveer is seen shaking a leg to the tunes of the ‘Taazgi Anthem’ which gives us major street dance feels.  From the irritating ‘Kya Aapke Toothpaste Me Namak Hai?’ series to this high on energy ad with Singh, Colgate has created a recall value that will stay with the audience longer than you think. rs1

Singh as Raja Baba, exemplified the proposition of comfort by flaunting the innerwear in effortless moves for Rupa Frontline. The peppy music, the relaxed beach setting and Singh in his irreverent avatar, worked brilliantly for the brand.

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Durex as a brand is passionate about sexual wellbeing and understands the importance of connecting with youth. And through their partnership with Ranveer, they were definitely able to positively engage in a discussion around the subject of safe sex. Left, center, top and all places right, only Singh could make the condom brand the talk of the town!

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VIVO, a premium smartphone company has recently roped in Singh as their Brand Ambassador for their #FasterThanFaster phones V3 and V3Max. Mr. Quirk Master exudes endless charm and energy in the commercial making the fast look pleasing. Needless to say, Mr. Singh blends in effortlessly in the letting the fast phone be the hero of the moment.

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The advertisers are in love with Ranveer and so are we! All his recent endorsements have worked extremely well for the brand. King Midas might have the ability to turn everything he touched into gold, but Singh has this uncanny ability to turn everything swag-er, cool-er and sexy-er.

#KhulkeKheloHoli: An Analysis

Every Holi season brands take a dip into the sea of colours and share incredible work celebrating the festival. This time, the advertisement that won our hearts was Parachute’s #KhulkeKheloHoli.

#KhuleKheloHoli directed by Anirudha Sen of McCann Erickson, takes a break from the usual Holi rants that we see each year. It beautifully captures the pool of emotions that Sudhir Pandey and Neena Kulkarni go through in an old age home. A stark contrast drawn so beautifully, we can’t help but applaud the makers!

Taking a look at the overall sentiment of the advertisement, a staggering 70% positive review has definitely put it in the winning position. Here is a look at some of the best and worst frames of the ad.

Nothing much happens in the first 23 seconds. At 24th second, Sudhir Pandey is seen dressing for Holi. The talented actor’s childlike smile got our viewers emoting out.

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As he is prepping up, Neena silently watches him running errands. Until the 35th second, there is no spotting of the product which is absolutely uncommon in the Indian advertising industry.  The product is so subtly placed that you barely realise it’s an ad and not a movie.

At the 50th second, he picks gulaal to commence the celebrations and that is what got our viewers to share Likes and Blowing Kisses.

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All the while, viewers had been pretty involved with Sudhir’s story, but Neena’s prompt gesture definitely took the viewers by surprise and they couldn’t help but share ‘Surprises’, ‘Salutes’ and ‘Blowing Kisses’. This marked the beginning of a Holi like never before and the viewers joined in by emoting out.

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At 96 seconds, when the young lad settled Pandey down not realising his expectations; got a small section of our viewers to click on the emoticon, ‘Fuck You’.

The winning moment though was at 155 seconds when the old man in his wheel chair embraced the colour blast and welcomed the festivities with open arms.

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Shubha Mudgal’s classic background score captures the joys of Holi and brings about generous emotional stimulation. Parachute’s #KhulkeKheloHoli video that got the world talking has pretty much impressed the ad maniacs.

Let us know what frame you liked the best!

The New Heroes of Advertising Industry

While women empowerment has been a hot piece of cake for brands since time immemorial, we’ve now learnt to put women in the right light. From portraying them as sex pots, men magnets, home makers to now as independent individuals. Brands like BIBA India, Ariel, Anouk by Myntra, Amazon and Vatika have stepped up for women rights with excellent brand campaigns that stole headlines for days. Here is a look at some of them.

BIBA India

Bringing out the bogus of the arranged marriage setup, BIBA India pushed a beautiful change. Regina Cassandra plays the to-be-bride who refuses to give up to the stale alliance of arranged marriages and stay mum throughout her life. Each frame, dialogue and expression is worth a million bucks. Definitely a must watch!

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Ariel India

In Vol. 2 of #ShareTheLoad campaign, Ariel India debates whether ‘laundry is just a woman’s job!’ The father apologizes on behalf of all the men and promises to share the load with his partner. The daughter on the other hand quietly fulfils her duties as a home maker and a professional. Another GlassLion waits for BBDO India!

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Amazon

Amazon busted the myth that men have carried all their lives. Women are criticised for being shopaholics but the intention behind frequent shopping trips are often ignored. In a social experiment video, Amazon touched the hearts of many. The digital ad concludes: Men think women don’t love to shop; truth is they shop to show love!

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Vatika

Vatika salutes female cancer survivors with this inspirational story of a bald woman. The bravery lied in showing a bald woman in a brand’s ad that promotes long and luscious locks. ‘Brave & Beautiful’ aptly shows how brands no longer shy away from taking risks when it comes to advertising.

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Myntra

‘Bold Is Beautiful’ is genuinely the boldest advertisement in the history of Indian advertising. In a country where bisexuality is ridiculed leave alone same sex marriage, this ad by Anouk comes across as a welcome change. The ad breaks the stereotypes that surround lesbian couples in our country and preaches that one shouldn’t be ashamed of their sexual preferences. This may have just triggered a new era in the industry!

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As the world celebrates the existence of women on International Women’s Day, we cheer for their heroic presence in the advertising industry.

Happy International Women’s Day, Beautiful!

Ads That Ooze Love: An Analysis

In the mad world of advertising, brands are constantly trying to break through the clutter with creative TVCs and short-films, but seldom do we see ads that manage to strike a chord with the consumers. Just like Diwali and New Year, Valentine’s Day is the time when the Ad World is painted in reds, pinks and hearts. From mushy to overtly mushy ads, brands leave no stone unturned in setting the Valentine mood right. As an extension to our last blog, we present to you what the viewers emoted out on the best cum mushiest Valentine’s Day ads.

KFC Love is Forever
Love is forever by KFC emerged as a crowd-puller as it managed to please 73% of our audience. Out of these, 40% were captured ‘Blowing Kisses’ at the ad. 7% of them were left startled just by the VFX effects. Much to our delight, it aced the Valentine’s Day acid test because only 1% of the audience clicked on the ‘Fuck You’ emoticon. 34th second was rated as the peak point of the ad.

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MTV India
The message of love in Haryanvi left people surprised and sleepy! That is MTV India’s TVC for you!

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Cadbury Dairy Milk
Cadbury Dairy Milk has been known for coming up with the cutest and mushiest of advertisements. With 50% ‘Salute’ and 50% ‘Like’, this ad wins the race!

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Schwarzkopf Declaration of Love
The 2 minute film featuring the gorgeous Kim Edlebergtch has wooed 40% of viewers who were bowled over by it and blew kisses.

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Vodafone Red The Kiss
From ‘Blowing Kisses’ to ‘sleepy’ to ‘Fuck You’, this ad evoked a whole lot of emotions and how!

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The ‘Season of Love’ is officially over for now and we know what got our users ‘Blowing Kisses’ and what irritated them to give out ‘Fuck You’.
You too can join the bandwagon of Ad Maniacs and express your love or hatred for the advertisements frame by frame. Sign up now and start emoting out.

VIRAL NOW: Share The Load

Let us just accept that we live in a male dominated society where women are gradually trying to mark a place for themselves. In a country like India, it’s important to talk about ‘Gender Inequality’. When a household name like Ariel talks about it, we’re all ears!

BBDO India & Ariel India launched #ShareTheLoad video that went ‘Viral’ in no time. The video film doesn’t boast of a handsome budget, neither does it have A list celebrities posing around. Just a simple message, well conceptualised production and excellent social treatment – All that worked for the brand!

The video opens to a scene where a grandfather is seen playing with his little grandson when his daughter enters. The woman barely makes a conversation before she leaves to attend a call. At 15 seconds, we hear a voice over from the father. He is extremely proud to see his daughter grown up into a beautiful home maker and a skilled professional. At 28 seconds, the story twists!

‘I am so proud..and I am so sorry’, says the father. The powerful monologue continues while the daughter is extremely busy taking care of the regular household chores. At 47 seconds, we see the husband chilling on his laptop and watching TV; not so impressible!

This hurts the father, he begins apologizing on behalf of all the dads in the world for setting a wrong example in front of their little children. Our heart aches when the father travels back in time and remembers when the kids played ‘Home-makers’. The girls always cooked food while the boys watched TV or fooled around.

At 1:25 Seconds, the daughter reads her father’s apologetic letter where he cuts a sorry figure for not sharing the load with his wife. He may not be a master at cooking but he can at least help her with washing The real magic unfolds at 1:45 sec when the father says ‘Ab kuch sahi kar jau…’

A beautiful pro women advertisement packed with extra ordinary screenplay and dialogues; it stands as a clear winner! Do you watch and emote out your views on #ShareTheLoad frame by frame.